CURATED MANAGEMENT EXPERTISE

DELIVERING THE FINEST HOSPITALITY EXPERIENCE

BUENOS

AIRES

 

LONDON

 

MILAN

ABOUT

Massimo & Partners was founded by Massimo Ianni, a key opinion leader and influential creator in the hospitality industry over the past thirty five years. He has brought together a team of people, each with original perspectives and clear visions. The values of Massimo & Partners are based on the creation of complete concepts, which are innovative and compelling while being financially viable and market driven. Given its combined experience and expertise, Massimo & Partners is able to develop and manage projects creatively and fully support the mission of the Client internationally. Our organization has five Laboratories dedicated to the development and management at 360 degrees of our projects.

I. Content & Creation Lab:

We define a unique purpose for each project, and then create and curate its concepts. We develop transforming rituals and experiences to bring to life the concept.

II. Communication & Story Telling Lab:

Using our established network of press, media contacts and influencers around the world, we work to ensure that a robust public relations strategy is in place, focusing on the specific project Story Telling.

III. Business & Revenue Management Lab:

We work to design and implement winning Digital, Sales, Marketing & Revenue Management strategy. We are supported by an international sales force organization.

IV. Operations & Talent Development Lab:

We offer the operational support to the projects we manage, and to the local teams. Our experienced operations team guides them in the day to day running, promoting our best practices. On the other hand, we recruit and train the best colleagues for each project, making sure that their personal and professional growth is at the center of our activities.

V. Design & Style Lab:

We assist in terms of architecture, interior design, styling and digital design, to create unique and exclusive concepts. We curate all the “soft touches” required to support the uniqueness of each project.

PROJECTS

PRESENT & RECENT

Discover the following projects.

PROPOSALS

Regional Destination Management Project

Sensorial Experience Curation for a Winery

Set up of an Innovative lifestyle City Center Hub

PAST PROJECTS

Following is a selection of the most iconic projects we have been involved within the past years.

Re engineering of the entire concept and implementation of a new management structure.

Pre-opening support and management of the opening including selection and training of the General Manager.

Acting Managing Director for the entire company, in charge of the relation with Mr Giorgio Armani and the development of the company’s service culture. Opening management for Armani Hotel Dubai and pre-opening support for Armani Hotel Milan.

Service concept development and integral management of the pre-opening and post-opening period, for 18 months.

Concept development, pre-opening management and first year of operation support.

Executive Management training and operational review, including rebranding, and marketing and sales strategy.

Service culture development, including all operating manuals, standard of procedures and policies, as well as brand standards. Integral training plan development and human resources strategy.

Pre-opening concept development and support till the hiring of the property ‘s General Manager.

Concept development and Company’s COO for the opening of Buenos Aires, opening of Fasano Rio, and project development in Spain.

Pre-opening and post-opening management as the company’s CEO (The Set Hotels).

TEAM

 

Massimo Ianni

Founder

Born in Italy and educated in Paris, Massimo Ianni graduated from Glion Hotel Management School (Switzerland), and got a Hospitality Master Degree at Kellogg University. He has been working in the International Hospitality and Tourism industry for the last 35 years.
“There is not a single key for success in the hospitality industry… You need a constant mix of genuine ingredients based on discipline, creativity and passion for people.”
Fernando Campanaro

Fernando Campanaro

Senior Partner

EUROPE & MIDDLE EAST

Valeria Defelippe

Valeria Defelippe

Partner

SOUTH AMERICA

Pablo Andrada

Pablo Andrada

Partner

SOUTH AMERICA

WE CURATE

OPERATIONAL EXPERTISE

FEASIBILITY AND CREATION

Research and Inspiration

Concept Creation and Mood Boards

Feasibility and market studies

STRATEGY

Strategy Consolidation

Partner Introductions

Schedule and Timeline Management

Service Concept Design

TRAINING AND DEVELOPMENT

Recruitment, Selection and Training

Training Design, meeting specific requirements

Development of tailor made programs for industry professionals or Educational Institutions

Instructional Development and Guidance

Professional Expertise Growth

OPERATION AND MANAGEMENT

Development, Pre-Opening strategies and Operating Budget Creation

Internal Communications & Management structures

Sales & Marketing support and strategy

Owner’s Support

Guest & Staff journey design

Operations Manual Development

Executive Management

REVIEW

Analysis

Plan & Project execution

Control of quality standards and budget

Performance improvements

Undercover evaluations

DESTINATION

MANAGEMENT

Support services to position and promote destinations internationally

TECHNICAL EXPERTISE

CONSTRUCTION, FF&E AND OS&E BUDGETING

Research and Inspiration

Concept Creation and Mood Boards

Feasibility and market studies

ASSIST THE CLIENT IN PROVIDING THE TOOLS AND NECESSARY INFORMATION TO ACHIEVE THE BEST PROJECT WITHIN BUDGET AND ON SCHEDULE

Budget design to maximize savings
Adherence to local codes and international luxury standards

PRESELECTION AND APPOINTMENT OF ARCHITECTS AND INTERIOR DESIGNERS

Search for the best professionals

Contracts negotiation

MANAGEMENT AND COORDINATION OF ALL CONSULTANTS AND CONSTRUCTION COMPANY

Budget setting

Coordination and control compliance with commercial hospitality standards

Guideline on specifications and materials, and performances expectations

PROJECT MANAGEMENT AND BUDGET CONTROL THROUGHOUT ALL STAGES OF THE PROJECT

On-site presence
Leading and coordination of the site project management team
Regular monitoring of the ongoing work, and management of any deviations

CONTACT US